Speaker "Ganesh Harinath" Details Back



Consumer engagement in Metaverse with Dynamic NFTs.


NFTs are used to connect the real world with the virtual world. At Fiducia | AI we view dynamic NFTs as Digital Twin representations of the physical world which would evolve over time based on different events. We will discuss how Fiducia | AI is developing solutions  that brands can use to extend their physical presence into the metaverse. A Dynamic Wine Bottle NFT will reflect on the evolution from growing grapes to wine bottles engaging the consumers providing unique wine experiences including engaging the consumers to support traceability and sustainability. 


Ganesh Harinath is Founder & CEO of Fiducia | AI, Inc. He is focused on delivering solutions for traceability, sustainability, food security, consumer engagement using Augmented Reality and Dynamic NFTs and to elevate brands with the wine industry as beachhead. Prior to Fiducia | AI. Ganesh was the CTO at Verizon Media focused on building business around Data, AI and Edge Compute. He built a $100 M business delivering cutting edge capabilities to Enterprise Customers in the US and Latin America. He is also on the board of The Enterprise NeuroSystem where he is focused on sustainability and climate change solutions using advanced AI.