Creative Frameworks for Problem-Solving with Generative AI

Generative AI is not a replacement for human ingenuity but a tool that can amplify it. This talk explores structured techniques humans can use when collaborating with AI to enhance creativity, problem-solving, and innovation. This approach moves beyond simply prompt engineering to generate content. The intention is to focus on enhanced exploration using strategic ideation frameworks that guide the human-AI partnership, ensuring outputs are meaningful, novel, and sound. Generative AI is not just a tool for automation and efficiency gains, but a co-creative partner that can enhance, refine, and challenge human thinking. However, without thoughtful frameworks, AI risks becoming a productivity crutch rather than a true catalyst for innovation. Attendees will discover practical techniques for boosting creative velocity in your team, and learn how GenAI can spark fresh ideas and help overcome business and product challenges.
Who is this presentation for?
Individual contributors, leaders and managers, entrepreneurs
Prerequisite knowledge:
Basic GenAI prompting
What you'll learn?
How to utilize proven creative thinking techniques with GenAI as a catalyst to overcome mental blocks and constraints to build robust product plans; how to create resilient plans by revealing hidden or faulty assumptions that could undermine success, especially in dynamic markets.

Leslie Grandy is a global product executive and author with a 25+ year career at Fortune 100 companies like Best Buy, T-Mobile, Apple, and Amazon. She's launched first-to-market products, including the first Android phone, the T-Mobile G1, and the first digital media subscription service, RealOne SuperPass, with major content brands and sports leagues, co-authoring a patent currently held by Intel. After retiring from Amazon, Leslie co-created the Product Management Leadership Accelerator at the Foster School's Executive Education program. She's also the Founder of The Product Guild, an innovation advisory service, and has served on the advisory boards for several early-stage companies. Her upcoming book, "Creative Velocity: Propelling Breakthrough Ideas in the Age of Generative AI," will be released by Wiley in May 2025.