Sentient Search

Over the last many week’s we have experience a seismic change in the nature of online information search and delivery. Search engine titans Google and Bing took the wraps 

Marianne Sweeny considers herself a Search Information Architect (IA), that would be an IA with deep experience in UX, search engine optimization (SEO) and content strategy. Marianne first started advocating the relationship between information architecture, user experience and search engines in 2007. Google converted her seeming heresy to dogma with its Panda update in 2011. She is passionate about dissolving the silos between information architecture, content strategy and Web development to create a more unified approach to solving user needs for an optimal user experience. Spring quarter finds Marianne teaching INFX 544 Introduction to Information Retrieval at the University of Washington Information school. She is past president of the Information Architecture Institute and a frequent speaker at UX and digital marketing conferences to further understanding and awareness of AI history and development. She is determined to get more IA, UX and content professionals aware of their influence over the development and performance of AI systems so that they can contribute to the development of these key technologies.