Speaker "Chip Reno" Details Back
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Name
Chip Reno
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Company
T-Mobile
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Designation
Advanced Analytics Services
Topic
PERSON-BASED OMNICHANNEL ANALYTICS AND TARGETING
Abstract
How are advertisers talking to people and households instead of cookies and devices? Identity management and cross-device technology is changing the way we do consumer analytics, multi touch attribution, journey mapping, and targeting. Identity resolution is no longer a competitive advantage, but a must, for digital marketing.
After this session, you’ll be able to:
Understand the process for person based marketing
Know how to use modern AdTech
Speak to the process for identity resolution
Deploy your own advanced multi touch attribution
Who is this presentation for?
Marketers, agencies, analysts, data scientists, data architects
Profile
Chip Reno is Ad Tech and Attribution expert who built an analytics platform that links all of T-Mobile’s offline data to web and digital marketing activities. He uses omni-channel analytics, attribution modeling, and propensity scoring for website personalization and targeting. By night Chip is a musician for the electronic band Gumshen.