Developing predictive intelligence on emotional connection to build and activate sustainable growth strategies

In today’s era of big data and predictive analytics, companies are starting to take a more scientific approach. Companies have been using big data to spot trends and derive information like who is buying what, where, and under what circumstances. Brand awareness and customer satisfaction have become short-lived and commoditized. But we’ve always known that consumers are fundamentally motivated by their emotions. This talk will emphasize quantitative work behind identifying actionable emotions.