Crossing the Digital Chasm - Applying Advanced Analytics to Acquiring, Nurturing and Retaining Customers

The use (and misuse) of Advanced Analytics to drive decision making is ubiquitous - whether it is to prospect, recruit, nurture or retain your profitable customers, Advanced Analytics can help. It is not a panacea. Yet, it is for real and can drive meaningful change, if done right. Learn about a use cases from concept to the build out of Advanced Analytics powered solutions to drive business impact.

Vishwa is the head of Advanced Analytics at John Hancock Insurance and has 15+ years cross industry experience spanning Technology / Media / Telecom / Banking and Insurance industries. His expertise is in setting and driving business, marketing, sales strategy leveraging advanced analytical techniques as a means. Vishwa has built several analytical platforms that enable executive decision makers to profitably grow their businesses and drive process efficiencies. He received his MBA from Carnegie Mellon University with concentrations in Strategy, Marketing and Analytics. Additionally, he has an MS in Computer Science and BS from BITS Pilani, India.