Speaker "RAM PRAVESH KUMAR" Details Back



Campaign Personalization in Cookie-less World


Third parties like Facebook and Google are increasingly blocked from collecting data on client websites and apps due to cookieless regulations. So It can effect compaign, marketing and advertiement use case. As a part of this solution, capturing an events using Tag Manager JS API like pixel(image),XMLHttpRequest,sendBeacon and correspondingly map the attributes and values for microservices parameter and invoke it. Finally read the events from microservices, map the attributes as per Facebook conversion API(CAPI) and invoke the CAPI API.
Prerequisite knowledge:
Big-data Ecosystem, Microservices, Cloud
What you'll learn?
End to end solution to implement Personalization in Cookie-less World


Ram Pravesh Kumar is a Senior Data Engineering, working for the Publicis Sapient, Gurgaon India. The majority of my experience is in the Retail and Telecommunications Services industry. I have been worked for Etisalat, Dubai, and delivered various projects, Prior to that worked as Java Developer. I have been done Master of Computer Application (MCA) from Cochin University of Science and Technology, Kochi, Kerala.