Back

Speaker "Wei Ke" Details Back

 

Topic

Dynamic pricing: Latest trends and evolution in the age of AI

Abstract

Dynamic pricing supported by AI and behavioral science can help companies gain a competitive advantage. In this session we address best practices, discuss societal dimensions and explore new frontiers in personalization. 

Profile

Wei Ke, Ph.D. is a managing partner at Simon-Kucher & Partners, a global strategy consultancy with more than 1,200 employees in 25 countries. Wei is a behavioral economist and pricing expert who advises big banks, insurance and leading financial institutions on their pricing and marketing strategies. He is widely quoted in industry leading publications including American Banker, Barron’s, Forbes, and The Wall Street Journal. Wei received a Ph.D. in Decision, Risk, and Operations from Columbia Business School, and a BSc in Electrical Engineering & Applied Mathematics, summa cum laude, from Columbia University.