What kind of data are you sitting on – a gold mine or a land mine?

There is so much hype on the topic of Big Data that it can be hard for companies to decipher between what’s realistic and what’s merely idealistic when it comes to leveraging all their data. As companies start to track and store massive heaps of device data such as every click on a website, text message, or blip on the stock market, they need to determine if they are sitting on fools gold or gold dust! In this preso, people will learn: • Why this big data stuff is hard and confusing • What is doable vs dubious today • Why your old assumptions (like security) are not always valid with this new tech • Best practices for getting started, building expertise, and gaining quick value