Speaker "Donna Wells" Details Back



Making the Business Case to the Board: Data as a Strategic Imperative


Making the Business Case to the Board: Data as a Strategic Imperative


Donna Wells is a successful serial entrepreneur, an experienced Public and Private Board Director, and an innovator in the financial services, FinTech and cloud software industries. Donna Wells is a Board Director at Betterment and Happy Money and a Board Advisor at Mitek Systems (MITK) and CrowdStreet. She was previously a Board Director at Boston Private Bank (BPFH). Most recently, Donna was CEO of Mindflash Technologies, a private enterprise software company which she grew from product launch to market leadership and which was named a Top 50 Small Company to Work For by Fortune. Before leading Mindflash, she was founding CMO for from this breakthrough product's launch to the company's acquisition for 50X revenue two years later. Prior to Mint, Donna had a 20-year career in strategic B2C, B2B and product marketing with American Express and Charles Schwab and led marketing for two Fortune 500 companies: Intuit and Expedia. Ms. Wells’ teams’ work have won multiple Webby’s and recognition as a Tech Pioneer by the World Economic Forum in Davos. She has been named a Top 25 Women in Tech to Watch by Accenture and a Marketing Executive of the Year Finalist by the Wall Street Journal. Ms. Wells was named a finalist for the Women in IT/ Information Age Business Role Model of the Year Award. She holds an MBA from Stanford and a BS in Economics from The Wharton School at the University of Pennsylvania.