Identity in the Digital World

Identity in the Digital World You are signing up for another service and once again you have to give up your phone number, ID information, personal preferences and other details about you. It’s not just a pain, but what if someone else tries to be you and knows your details? Well, ShoCard provides a means for you to definitively prove who you are without having to give away your private data over and over again. It uses the blockchain as a fully encrypted, public and distributed data store to allow individuals and enterprises to manage identity information in a completely secure way. With this approach, ShoCard addresses the increasingly difficult problem of managing identity in both real-world and on-line contexts without spreading the details of your identity and private information. This presentation describes the ShoCard model and includes a pilot use case for global identity management solutions

Armin Ebrahimi is Founder and CEO of ShoCard, a digital identity verification system that protects consumer privacy through patented use of mobile devices and the blockchain. An industry veteran, he brings more than 30 years of experience in scalable platforms, online services, mobile-development and digital advertising to the ShoCard team. Before founding ShoCard, Armin was the CEO of Advertising.com Dynamic Retargeting, an AOL company. Prior to filling this role, he was Senior Vice President of Platform Engineering at Yahoo, with responsibility for Yahoo’s registration and anti-fraud platform services. He also built Yahoo’s original Display Advertising platform that served more than 20 billion transactions a day. Armin founded and was CEO of TRIicon Solutions, acquired by Tandem Computers. Armin holds a doctorate in organizational management from Capella University, as well as Master and Bachelor of Science degrees in Computer Science from California State University – Chico.