Speaker "Prashant Mishra" Details Back



Impact of Big Data and Machine Learning on E-Commerce


Last few years have been great in terms of data processing advancement. The adoption of big data platform and machine learning has disrupted many business models. Whether we talk about hyper personalization based on customers’ Digital Body Language or visual search or product recommendations, the advanced data processing techniques has changed the way businesses are using technologies to provide great innovative offerings. We will dive deep into how big data and machine learning is being applied in e-Commerce space.


Over 17 years of experience in designing & architecting data driven business solutions. Lead teams in multiple startups to build analytic solutions for Retail, Internet & Mortgage vertical. The solutions varied from Addressable Ads, Retail Analytics and Lead Management. Delivered key enterprise data initiative for client across the South Asia, Europe and North America. Architected data platform for first ever targeted Ads in Satellite Television Industry. This initiative included creation of a data hub to assimilate data from desperate systems across geographic locations and data vendors (Experian, Acxiom etc) to generate precise target segments for Television Ads. The strong data background was key to successful implementation of strategic data initiative at many companies such as Yahoo, McDonald (UK), Loblaw (Canada), 24 Hour Fitness, DirecTV and other fortune 100 companies. As Director Data Science, Driving a new business stream for the company in area of Data Science & Analytics. The initiative includes leveraging big data platform and machine learning models for e-Commerce “Conversion Optimization”. This initiative enables us to be strategic partners for our clients in E-Commerce Operations & Digital Marketing.