Speaker "Donnie Yancey" Details Back



Bridging the Online-to-Offline Attribution Gap


Online to offline commerce is a multi-trillion dollar opportunity with 93 percent of purchases still taking place in the real world, even though many purchase decisions are made or influenced online. Empyr’s case study shows how brick and mortar business can bridge this online-offline gap for a bigger revenue opportunity.


With 17 years of experience spanning big data, data science, location intelligence, digital media, geospatial, ecommerce, ISP, and financial services, Donnie Yancey is COO at Empyr, where FinTech meets AdTech to create a new online to offline (O2O) platform that leverages card-linking offers to give consumers the ability to get cash-back at select local and national merchants. Prior to joining Empyr, Donnie was COO & CDO at MapQuest and held various executive-level positions at Aol. Prior to Aol, Donnie was a Product Manager at Capital One. Recognized for designing and implementing new products, shaping critical organizational initiatives, driving key growth and monetization strategies, leading high performing teams, while managing multi-million to multi-billion dollar budgets. Donnie holds a BS in Finance & Marketing from Virginia Tech; MBA from UNC-Chapel Hill; and MSF from George Washington University.