Nudging in a World of AI and Machine Learning

The application of Artificial Intelligence (AI) and behavioral science can help us better connect to our customers, streamline sales, prioritize leads and drive deeper engagement. In this session address the key factors that drive purchasing behavior in insurance and through case studies explore the application of AI, data driven concepts and behavioral psychology to improve sales performance. 

Wei Ke, Ph.D. is a managing partner at Simon-Kucher & Partners, a global strategy consultancy with more than 1,200 employees in 25 countries. Wei is a behavioral economist and pricing expert who advises big banks, insurance and leading financial institutions on their pricing and marketing strategies. He is widely quoted in industry leading publications including American Banker, Barron’s, Forbes, and The Wall Street Journal. Wei received a Ph.D. in Decision, Risk, and Operations from Columbia Business School, and a BSc in Electrical Engineering & Applied Mathematics, summa cum laude, from Columbia University.