Industry News Details

IBM watsonx Brings New Generative AI Capabilities to Masters Tournament Digital Platforms Posted on : Apr 03 - 2024
IBM (NYSE: IBM) and the Masters Tournament today announced several new fan features coming to the Masters app and digital experience for this year's event. Powered by generative AI capabilities built from watsonx – IBM's AI and data platform – fans this year will have access to shot-by-shot Hole Insights offering detailed, data-driven projections and analysis for each hole on course. In addition, IBM will release AI-enabled Spanish language narration as an expansion of its English-language AI Narration feature debuted in 2023.
These new capabilities – a product of collaboration between experts from IBM Consulting, and the Masters digital team – aim to deliver a more personalized and engaging digital viewing experience for millions of new and existing golf fans around the world following Masters Tournament action April 11-14. View More