IBM (NYSE: IBM) and the Masters Tournament today announced several new fan features coming to the Masters app and Masters.com digital experience for this year's event. Powered by generative AI capabilities built from watsonx – IBM's AI and data platform – fans this year will have access to shot-by-shot Hole Insights offering detailed, data-driven projections and analysis for each hole on course. In addition, IBM will release AI-enabled Spanish language narration as an expansion of its English-language AI Narration feature debuted in 2023.

 

These new capabilities – a product of collaboration between experts from IBM Consulting, and the Masters digital team – aim to deliver a more personalized and engaging digital viewing experience for millions of new and existing golf fans around the world following Masters Tournament action April 11-14. View More