A new survey conducted by Salesforce and YouGov has found that marketers see generative AI as a “game-changer” that can save them about five hours of work every week — that’s more than a month every year, assuming eight-hour work days.

 

As part of their Generative AI Snapshot series, the companies polled more than 1,000 full-time marketers in the United States, UK and Australia in May. The results show most marketers are bullish on the technology, with many already using it in their workflow. View More