Pyxis One boosts customer data platform with $17M Posted on : Aug 26 - 2021

Customer data analysis startup Pyxis One today announced that it raised $17 million in series B funding, bringing its total raised to date to $24 million. The company says it plans to use the funds to support the growth of its data science team, continue to advance its AI models, and further expand into the U.S. market.

According to a recent Forbes survey, it still takes marketers too much time — three to five days — to analyze and draw conclusions about the success of a marketing campaign. Exacerbating the challenge is the rise in customer’s expectations that occurred during the pandemic. Sixty percent of customers now expect more from their digital experiences, Experian reports.

Burlingame, California-based Pyxis One, which launched in 2018, builds AI software infrastructure to support marketing and business campaigns in the ecommerce, financial services, retail, automotive, consumer packaged goods, and agtech segments. The customer intelligence platform spotlights market trends and uses the learnings to optimize sales outreach.

“What began as a … cross-industry platform today serves a dozen different categories,” founder and CEO Shubham Mishra told VentureBeat via email. “With over 10 million data points analyzed every day, our fleet of 20 AI models has overcome the cold-start problems for even the industries that had little-to-no data. This comes from processing chunks of public domain data using innovative techniques to generate learnings at the brand as well as industry level.”

Customer data analytics

Customer intelligence is the process of collecting and analyzing customer interaction data to improve buyer experiences through personalization. It includes the use of technologies like feedback management, social media monitoring, and natural language processing as well as other analytics and data management technologies.

Enterprises are increasingly investing in customer intelligence and customer data platforms as the pandemic drives business digital. In a Twilio Segment survey, 73% say that a customer data platform will be critical to their customer experience efforts. Another report found that 40% of organizations aim to increase data-driven marketing budgets and that 64% of executives consider these strategies vital in today’s economy. View More