Industry News Details

Flipkart Combines Social, Mobile, Big Data Analytics To Develop Artificial Intelligence Posted on : Sep 01 - 2015

Driving the wheel of innovation forward, Indian Commerce player Flipkart wants to build human brain-like capabilities to sell smarter to its more than 45 million registered online buyers, by employing big data analytics, the experience of social shopping and its mobile first approach.

 “The larger problem we are tackling is how do we make sure that Flipkart is providing all the technology which enables eCommerce in India,” said, Flipkart’s new head of engineering Peeyush Ranjan.

“If we understand what our users really want, that’s good for us… Understanding user affinity is an example of a problem we are thinking about,” said Ranjan, a former Google executive who joined Flipkart in May.

The company recently hired data scientist Mayur Datar, also a former Googler, as principal data scientist to work on such problems.

The other big agenda of Flipkart is to bridge the gap in user experience between online and offline shopping. View more