
Speaker "Stephen Smith" Details Back

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Name
Stephen Smith
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Company
Eckerson Group
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Designation
Head Of Data Science
Topic
Operationalizing Data Science - How to Leverage Big Data, AI and the Cloud for Business Success
Abstract
Our hope is that we can turn marketers and other business users into pretty good data scientists by giving them self-service and automated tools. Sometimes this has resulted in disaster. Sometimes this has resulted in success. In this talk, I will share current research into the required new features that make automated predictive analytics tools safe and effective for both the ordinary citizen as well as the accomplished data scientist. The attendee will learn: - Business cases where automation worked - Business cases where automation failed - The criteria for when automation can be used safely and effectively - Where to find and how to create ‘citizen data scientists’ within your organization - How to evaluate predictive analytics tools - How today’s PA offerings need to change to realize the promise of automation