Speaker "Feyzi Bagirov" Details Back



Data Cleanup using Natural Language Processing in Account-Based Marketing Automation


Account-Based Marketing (ABM) represents a new model for B2B lead generation. Automation of the ABM activities can involve connecting multiple data sources and APIs before you get to build models. In this talk, some of the pros and cons of building ABM analytical automation platforms are discussed. The audience will learn about ABM process, peculiarities of ABM analytics, as well challenges associated with gathering and analyzing data from multiple sources.


Mr. Feyzi R. Bagirov is a Data Science Advisor at and an Analytics Instructor at Harrisburg University of Science and Technology. Mr. Bagirov was a Founding Director of BS in Data Science program at Becker College. In addition, he is an online educator, and an author of courses on Data Science, Data Analytics, Game Analytics and Data Mining subjects in a number of online undergraduate and graduate programs. He is a former US Marine and holds an MBA from Babson College.