Speaker "Katie King" Details Back



Harnessing Artificial Intelligence to Gain the Competitive Edge


Described by many as the new electricity, Artificial Intelligence (AI) is heralding a new marketing paradigm. Katie King examines the future impact of AI on digital marketing and the many tools and vendors who are already disrupting their world. Today, narrow AI can automate repetitive, standardised, time-consuming tasks, providing what PwC labels ‘assisted intelligence.’ The AI which is emerging could be described as augmented intelligence, and it could fundamentally change the nature of work for digital marketers. It will see humans and machines collaborate to make decisions. Emotional intelligence, creativity, persuasion and innovation therefore become the more valuable, unique human traits. Ultimately, we could face a world where adaptive continuous intelligent systems take over decision-making, bringing into question the future of humans in the workplace. This is known as autonomous intelligence. Katie will discuss the implications, sharing insights and case studies of successes and failures illustrated in her deeply researched book, Using Artificial Intelligence in Marketing: How to Harness AI and Maintain the Competitive Edge, published by Kogan Page in February 2019:
Who is this presentation for?
Executives(CEO's, CMO's, VP, Directors)and Managers looking to implement artificial intelligence into their competitive strategy to remain competitive in the marketplace
Prerequisite knowledge:
None required
What you'll learn?
1. Attendees will learn how to cut through the hype and fully understand the major issues related to AI which include regulation, jobs, privacy, ethics and how it is being applied to different job functions in different industries 2. Attendees will be made aware of the most current insights on one of today’s hottest business topics, and learn from case studies of success and failure in businesses around the globe 3. Attendees will walk away with actionable insight into how AI can be applied in their organisation or job function, including an overview of the core vendors and platforms as well as the new disruptors


Katie King is a British published Author, and an international Keynote Speaker and Consultant on Artificial Intelligence (AI) and digital/business transformation: Katie has over 30 years’ of consulting experience and has advised many of the world's leading brands and business leaders, including Richard Branson/Virgin, o2, Orange, Accenture, Huawei and Harrods. She is the CEO of Zoodikers and AI in Business. Katie is a member of the UK Government All-Party Parliamentary Group (APPG) task force for the enterprise adoption of AI. Katie is the author of Using Artificial Intelligence in Marketing: How to Harness AI and Maintain the Competitive Edge, published by Kogan Page in February 2019: Katie has delivered two TEDx talks and is a frequent commentator on BBC TV and radio. She is also a regular speaker on the international conference circuit. Katie is a Group Chairperson for the UK PR industry trade body -