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Speaker "Beth Logan" Details Back

 

Topic

Big ML @ DataXu

Abstract

DataXu's mission is to make marketing smarter through the use of data science. Our core technology processes over 1.8 million ad requests per second and uses machine learning and other optimization techniques to buy the ads slots that are most valuable for our customers. Our system processes 2PB of data per day and runs unattended 24x7 in over 30 countries. In this presentation I'll highlight solutions to some of the many challenges we've faced, and discuss recent improvements to adapt to the still fledgling and fast-changing digital advertising industry.

Profile

Beth is the VP of Optimization at DataXu, a leader in programmatic marketing. She has made contributions to a wide variety of fields, including speech recognition, music indexing and in-home activity monitoring. Beth holds a PhD in speech recognition from the University of Cambridge.