
Speaker "Aliza Gold" Details Back

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Name
Aliza Gold
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Company
Projekt202
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Designation
Vice President
Topic
Big Data + Human Data
Abstract
Human data, combined with analytic data, is essential to building customer-centric experiences, applications, and culture. It’s how you build a successful strategy for what you want your customers to experience with your company. To do it well, you need to really understand your target and the people whose behavior you’d like to affect. Human data is about customers’ emotions, aspirations, motivations and goals. Layering this human data with quantitative data enables us to develop an experience-based differentiation for our service or product. You get that data by observing people in their own spaces, learning as much as possible about them, their lives, and the ways they use technology. This talk will explore the convergence of big data and human data, and how the most successful companies employ human data to deliver experiences that customers embrace and love, and that deliver business results.