Speaker "Fiona Mcneill" Details Back



Global Product Marketing Manager – SAS Fiona McNeill has been described as a pioneer, and one of the most influential people by CRMPower, and is known as a speaker, author and innovator in the field of analytics. She has worked alongside some of the largest global organizations, helping them derive tangible benefit from the strategic application of analytics to real-world business scenarios. Currently, she is focused on SAS Text Analytics, SAS Event Stream Processing and SAS Decision Management. Prior to SAS, she was a member of IBM Global Services. In 2014, McNeill published ‘Heuristics in Analytics’ with co-author Carlos Andre Pinheiro, and has previously published both in academic and business journals. She received her M.A. in Quantitative Behavioral Geography from McMaster University, examining inter-temporal time dependence in consumer purchasing behavior and holds a B.Sc. in Bio-Physical Systems, University of Toronto.