![Global Big Data Confarence](Content/User/images/logo.png)
Speaker "Thomas Grilk" Details Back
![](https://www.globalbigdataconference.com/Content/User/speaker/thumb/71396-speaker.jpeg)
-
Name
Thomas Grilk
-
Company
Boston Athletic Association/Boston Marathon
-
Designation
CEO
Topic
Uses of big data by a non-profit engaged in conducting events funded in part by third party sponsors
Abstract
How does a well known athletically focused non profit make effective use of data from customers/athletes in its marketing and sponsorship activities while respecting the privacy and confidentiality expectations of its customers?