Speaker "Joanne Sweeney-Burke" Details Back



Why stories rule the social web for Generation Z.


This 40-minute presentation will offer insights into Generation Z and their digital footprint. Generation Z describes those born from the mid 1990s to the early noughties and they currently make up 25% of the US population. I will outline how digital natives are engaging with the social web in terms of social media use, mobile apps downloads, digital lifestyle habits, website interactions and content creation. I will also discuss current and future trends before concluding on three tools available to data analysts to gain actionable insights.


Joanne is a digital marketing and social media consultant, trainer and international speaker. She is currently working on her second social media book and holds 11 professional and academic qualifications, including a Masters Degree in Journalism and a Masters Degree in Digital Marketing. Joanne is also a guest writer for Social Media Examiner and other influential websites. Joanne loves to empower her clients with knowledge and skills to equip them in the digital age.