Speaker "Joanne Sweeney-Burke" Details Back
-
Name
Joanne Sweeney-Burke
-
Company
Digital Training Institute
-
Designation
CEO
Topic
Why stories rule the social web for Generation Z.
Abstract
This 40-minute presentation will offer insights into Generation Z and their digital footprint. Generation Z describes those born from the mid 1990s to the early noughties and they currently make up 25% of the US population. I will outline how digital natives are engaging with the social web in terms of social media use, mobile apps downloads, digital lifestyle habits, website interactions and content creation. I will also discuss current and future trends before concluding on three tools available to data analysts to gain actionable insights.