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Speaker "Beverly Wright" Details Back

 

Topic

Moving to Advanced Analytics and Modeling Techniques

Abstract

Moving to Advanced Analytics and Modeling Techniques

Profile

Beverly has spent over twenty years leading and executing Marketing Analytics and Modeling through corporate, consulting, and academic experience. In her role heading Scheller's Business Analytics Center, Beverly manages business community engagements, as well as student experience aspects of the Center. Prior companies include Cox Communications, SunTrust Bank, Southern Company, and AGL Resources. In her consultative roles for BKV Advertising, CFI Group, Nielsen, and Zoom Insights, Beverly provided guidance to a variety of businesses and non-profit organizations to frame and solve critical issues using modeling and advanced analytics. In addition to her practitioner experience, Beverly was a professor of Marketing Research and Analysis, Business Statistics, Graduate Research for Decision-Making, among other courses at Georgia State University, East Carolina University, Clayton State University, and Berry College. She currently teaches Executive Education at Georgia Tech. Beverly earned a PhD in Marketing (Research emphasis), a Master of Science degree in Analytical Methods, and a Bachelor of Business Administration degree in Decision Sciences. Beverly received Professional Research Certification from the Marketing Research Association, is currently a Certified Analytics Professional from INFORMS, and regularly presents at professional and academic conferences, publishes articles in multiple business journals and conference proceedings, and maintains an active academic research agenda.