Speaker "Raj Sen" Details Back



Mastering Customer Behavioral Analysis


Finding the key ingredients to master customer analytics and achieve measurable business results - Understand how to overcome the big data challenges of siloed customer behavioral data - Learn how to apply data science and machine learning against the wealth of organizational and third party online & offline data to gain better customer insights - Comprehend how leveraging advanced customer analytics can enhance your customers’ experience across touchpoints - Explore use cases across customer acquisition, conversion and retention


Raj Sen has more than 20 years experience in customer experience management, CRM, business intelligence, net promoter, and customer loyalty & retention. Raj has a deep industry background in the financial services and telecom industries working in large enterprises such as AT&T, American Express and Wells Fargo, as well as enterprise software experience working for Oracle, Satmetrix and Adobe. Raj currently serves as Group Manager, Adobe Analytics and is responsible for marketing Adobe’s customer analytics, attribution & predictive intelligence solutions.