
Speaker "Raj Sen" Details Back

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Name
Raj Sen
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Company
Adobe
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Designation
Director
Topic
Mastering Customer Behavioral Analysis
Abstract
Finding the key ingredients to master customer analytics and achieve measurable business results - Understand how to overcome the big data challenges of siloed customer behavioral data - Learn how to apply data science and machine learning against the wealth of organizational and third party online & offline data to gain better customer insights - Comprehend how leveraging advanced customer analytics can enhance your customers’ experience across touchpoints - Explore use cases across customer acquisition, conversion and retention