Speaker "Vab Dwivedi" Details Back



Driving Customer Experience Through Testing and Personalization


Driving Customer Experience Through Testing and Personalization


Vab Dwivedi is the Director of the Digital Customer Experience Optimization team for The team is responsible for the strategic direction and execution of an extensive testing and optimization roadmap that covers's transactional, commercial and support layers globally. Vab's team leverages both A/b and multivariate testing as well as significant targeting campaigns to help develop a world class user experience that is relevant to Dell's customers across all devices, from desktop to small screen users. The detailed analysis that is created from their work helps to drive a better user experience that is constantly being optimized for conversion and revenue. Vab has helped to create a positive culture at Dell that promotes the use of testing and personalization technologies to make the right decision with the customer experience always at the forefront. Vab is a graduate of the University of Texas and resides in the Austin area.