
Speaker "David Bose" Details Back

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Name
David Bose
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Company
Analytical Mechanics Associates
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Designation
Vice President
Topic
What Landing a Rover on Mars Taught us about Optimization of Marketing Strategies for Loan Portfolios
Abstract
Analytical Mechanics Associates delivers big data analysis and predictive modeling for NASA to optimize trajectories and fuel consumption during flight. The chief constraint is mission success in all atmospheric and interplanetary conditions. The techniques developed and used by aerospace engineers (a.k.a. rocket scientists) are used by businesses to optimize marketing decisions with the chief constraint of being profitable in all economic and market conditions. In this presentation, AMA personnel will describe the work they do in big data, predictive modeling, simulation and optimization and talk about the similarities between landing a rover on mars and developing profitable marketing strategies for loan portfolios.