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Speaker "Joseph Brandenburg" Details Back

 

Topic

Beyond Traditional BI and Reporting: Predictive Analytics, Prescriptive Analytics and Machine Learning in the Big Data World

Abstract

The blending of big data and analytics is an art form as much as it is a science. Learn how to better drive results by implementing Predictive Analytics, Big Data and Machine Learning into a stream that detects anomalies and optimizes key customer touch points to drive more business. See special case studies across industries that have proven to drive massive ROI and efficiency using a blend of complex analytics.

Profile

Joe Brandenburg is the Chief Data Scientist and Predictive Analytics Practice Leader at Dunn Solutions Group, a leading BI, Analytics and Analytic Application Development company based in Skokie, Illinois. Prior to Dunn Solutions Group, he was the President of JB Strategic Research and managed and performed predictive analytics and advanced analytics for some of the largest banks, insurance, CPG and retailors in the world. Joe has also headed the marketing mix practice for IRI and invented many of their technologies. Throughout his professional career, Joe has won many awards for his work in Marketing Mix and Predictive Analytics and strives to be on the cutting edge of technology in the area of predictive analytics. Joe is an expert in data mining, marketing mix, price optimization, media mix, demand forecasting, customer segmentation, and predictive modeling. Joe holds an MBA in Business Research and Marketing from Western Illinois.