
Speaker "Adelino De Almeida" Details Back

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Name
Adelino De Almeida
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Company
Analytics4retail
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Designation
Founder
Topic
Leverage Big Data to enhance shopper-centricity in grocery retail
Abstract
A gemographic shift in its shopper population is pressuring retailers to become more shopper-centric. Retailers resort to expensive approaches that rely on panel or syndicated data to generate strategic and tactical insights that will allow them to address shopper needs. These approaches are mostly inaccurate and generally non-repeatable or scalable. We present an approach that relies on the retailer's POS/ticket information to generate insights around shopper need states, and to increase shopper-centricity.