Speaker "Heather Mcglinn Hansma" Details Back



Learn how Wells Fargo leverages data big and small to enhance competitive advantages


Mobile technology is changing how people live, work and manage their lives. Wells Fargo is known for building strong relationship with customers and offering the largest retail banking distribution network in the United States. Learn how Wells Fargo‘s focus on mobile and store is the foundation for an omni-channel strategy that serves our vision, value and strategy even better. See how Wells Fargo leverages data big and small to create a customer experience that is both high tech and high touch and innovating to fuse the nation’s largest retail banking distribution channel with its industry-leading digital offerings.


Heather McGlinn Hansma is the SVP for Strategy and Analysis for Wells Fargo’s Virtual Channels (online, mobile, contact centers and social). In this role, she is responsible for developing transformational strategies to support long term profitable growth and leading the three year strategic planning and investment allocation process. Additionally, she supports the development of companywide strategies and growth initiatives. Data driven decision making is a core strength, and Heather had developed expertise in leveraging qualitative, quantitative and big data to develop Wells Fargo’s strategies. A 13 year veteran of Wells Fargo, she started out developing strategies for selling and servicing financial products online. That business now supports over 26 million active customers. Heather holds both an MBA and an A.B. in economics from Harvard University.