Speaker "Jessica Groopman" Details Back



Use cases for applying the Internet of Things to Consumer-facing programs


 Internet of Things: The New Frontier for Customer Engagement It's time to think beyond the hype of Internet of Things, to look beyond the technology and find actual business value, particularly around consumer engagement. In this discussion, we'llexplore how and when companies can and should or should not use data and personalizationcapabilities to create connected brand experiences. We'll also identify and define the primaryuse cases for consumer-facing IoT (e.g. reward, decision-making, innovation, and more) for howbrands can leverage emerging technological capabilities to enhance customer interaction andexperience.In her presentation, you will learn: 1. How to contextualize IoT into consumer-facing business functions and programs 2. Five primary use cases for consumer-facing IoT and examples of each 3. Four steps to take to prepare your organization for IoT-enabled customer experiences


Jessica Groopman specializes in automation technologies impacting organizations including IoT, AI, and blockchain.She concentrates on the application of sensors and machine learning with a focus on user experience and data integrity. Past clients range from start-ups to media agencies to large brands including Technicolor, Microsoft, Cisco, Qualcomm, Dell, Intel, DuPont, Pandora, and numerous vendors to develop research, content, and digital strategies.

Jessica is a frequent speaker at IoT industry events. She is also a frequent contributor to numerous blogs and/media outlets. She has been principal analyst with Tractica where she contributed to their automation and robotics practice. She has also served as contributing member of the International IoT Council, the IEEE’s Internet of Things Group, IoT Guru Network, and FC Business Intelligence’s IoT Nexus Advisory Board. Jessica was also included in Onalytica’s list of the 100 Most Influential Thought Leaders in IoT.

Jessica served as research director and principal analyst with Harbor Research and as an industry analyst with Altimeter Group. Earlier, she led research at Focus Research and was a research analyst at Tippit Research.

Before she worked in business and technology research, Jessica’s research experience was based mostly in academic anthropological fieldwork, specifically in ethnographic, linguistic, and archaeological research both in the United States and abroad. Anthropological principles and human-centric design deeply inform her approach to understanding and articulating the opportunities of emerging technologies.

Learn more about Kaleido Insights here, or about Jessica on her LinkedIn, connect on Twitter or at these upcoming events, and find all past research at