Speaker "Jon Bennion" Details Back



Using Data Science to Optimize Communication within a Mobile and Multi-device Ecosystem


What does an app download really mean? Mobile audiences initiate communication with an interaction by downloading an app – what are the best methods of communicating with their behavior on that device and other devices? In the mobile game space, there exists a multitude of player information that guides optimization of any messaging that individual across platforms, as well as offers clues for best way to handle that relationship into future platforms including wearables.


Jon Bennion is a data scientist at EA, specializing in cross-platform mobile game player clustering segmentations and predictive response to mobile communications across the mobile gamer landscape. Previously, Jon worked in mobile data for companies at all stages of growth, including Disney, Gilt Group, and Sony Music Entertainment.