Speaker "Brandon Purcell" Details Back



How to Become the Advanced Analytics Champion in Your Organization


Even though business leaders are beginning to recognize the value of advanced analytics, closing the loop between analytics and action can be very complicated. Advanced analytics can glean great insights from data, but these insights are meaningless if they just sit on a shelf and don’t influence real business decisions. In this presentation, Brandon Purcell, Data Science Team Lead at Beyond the Arc, will share best practices for implementing advanced analytics projects that drive real change within an organization. He will use examples from his work on enterprise-wide advanced analytics initiatives for a top 5 bank. Attendees with learn how to: • Prove ROI to upper management to get started • Get marketing and analytics on the same page • Gain access to data from multiple sources • Develop and institutionalize a long-term advanced analytics plan


Brandon Purcell is the Data Science Team Lead at Beyond the Arc, a Berkeley based consulting firm that helps companies use Data Science to transform the customer experience, streamline operations, and spark innovation in product development. Before joining Beyond the Arc, Brandon managed options and equities trading groups on the CBOE and American Stock Exchange. He also served as a Peace Corps volunteer for 2 years teaching English in Benin in West Africa. Brandon holds a BA from Dartmouth College and an MBA from the Haas School of Business at UC Berkeley.