Speaker "Mario Vinasco" Details Back



Influencing Product Decisions with Analytics


Individual leadership in marketing and operational analytics using big data.

Marketing analytics to me is a field that leverages methods, algorithms and ideas from other scientific fields to optimize customer acquisition, retention and satisfaction.

But applying analytics requires leadership –the ability to influence decisions- with data, and requires senior managers to empower the work force to leverage each individual’s strengths. 

At Facebook, we routinely work with very large datasets to drive product decisions; we communicate insights with visualization tools, schedule jobs to move data and perform statistical analysis.

In this talk, I will illustrate a few cases where analytics helped to create a smart work place, how we quantify the success of new consumer products and how we are empowered to use powerful tools and make an impact on the world


Mario Vinasco has over 18 years of progressive experience in data driven analytics with emphasis in database programming and predictive models creatively applied to eCommerce, advertising, customer acquisition/retention and marketing investment. Mario specializes in developing and applying leading edge business analytics to complex business problems Mario holds a Masters in engineering economics from Stanford University and currently works for facebook as data scientist; in this role he has been providing optimization recommendations to internal search and other critical IT operations. Prior roles included VP of business intelligence in digital textbook startup, people analytics manager at Google and eCommerce Sr manager at Symantec.