With 20 years of quantitative data analysis/modeling experience in high-tech, Natalie Robb is passionate about helping tech and telecom firms develop and execute successful marketing programs based on data. Squarely working in the at the intersection of analytics and analytics architecture, she is actively involved in all project phases from defining to delivering results. Natalie’s quantitative skills include primary research, exploratory and predictive data analysis of large data sets, and technology value modeling. She has researched, analyzed, reported, and created marketing programs for both large and small companies in hardware, software, components, cloud computing and other services. Prior to starting WaveLength, Natalie worked at TeleChoice, PSINet, SRA International, and Hay Group. Natalie earned her undergraduate degree in economics from the University of Michigan, Ann Arbor and her MBA from the University of Texas at Austin.