Dr. Amy Gershkoff Bolles is the Chief Data Officer & GM, BitlyIQ at Bitly. Prior to Bitly, she served as Chief Data Officer for companies including Ancestry.com and Zynga. Amy previously built and led the Customer Analytics & Insights team and the Global Data Science team at eBay. She has also served as the Chief Data Scientist for WPP, Data Alliance. She was also the Head of Media Planning at Obama for America 2012, where she was the architect of Obama’s advertising strategy and designed the campaign's analytics systems. Amy has been named one of the Top 50 Women to Watch in Tech and one of San Francisco's Most Influential Women in Business. Her articles have appeared in the Washington Post, San Francisco Chronicle, TechCrunch, and Business Insider, and she has been a commentator on NPR, Bloomberg News, ABC, and CSPAN. She holds a Ph.D. from Princeton University.