Samba TV Acquires An Artificial Intelligence And Machine Learning Company Posted on : Nov 04 - 2022

This morning Samba TV, a global television tech and provider of global cross-platform audience and analytics. announced the acquisition of Disruptel, an artificial intelligence (AI) and machine learning (ML) company. No financial terms of the acquisition were disclosed.

In an increasingly competitive ad tech environment, the acquisition will further advance Samba TV to measure a greater immersive viewing experience from both linear and streaming. For example, with the acquisition, Samba TV will be able to identify and analyze additional on-screen content including brands logos, products and people in real-time. The capabilities also include product placement, logos as well as integrated ads. The expectation is to gain a greater awareness for marketers into the value of its connected TV advertising investments in a non-intrusive manner.

The announcement comes at a time when Connected TV ad spend continues to grow. The Interactive Advertising Bureau (IAB), projects CTV ad dollars this year to increase by 39% totaling $21.2 billion. In 2021 CTV ad spend was $15.2 billion, a year-over-year increase of 57%. Furthermore, an online survey of 400 ad agency executives conducted earlier this year by Standard Media Index and Advertiser Perceptions found 76% had said CTV was a must-buy. Also, in a first, the ad spend for political ads during the 2022 midterm elections are expected to exceed local cable. View More