Ganesh Harinath is Founder & CEO of Fiducia | AI, Inc. He is focused on delivering solutions for traceability, sustainability, food security, consumer engagement using Augmented Reality and Dynamic NFTs and to elevate brands with the wine industry as beachhead. Prior to Fiducia | AI. Ganesh was the CTO at Verizon Media focused on building business around Data, AI and Edge Compute. He built a $100 M business delivering cutting edge capabilities to Enterprise Customers in the US and Latin America. He is also on the board of The Enterprise NeuroSystem where he is focused on sustainability and climate change solutions using advanced AI.