Speakers

Speaker "Rajiv Bhat" Details

Name :
rajiv bhat
Company :
Title :
SVP
Topic :

Using AI and machine learning to build trust and safety in Mobile Advertising

Abstract :

Mobile usage has exploded in recent years, as has the mobile advertising market. This has manifested in a large increase in the volume of available user data while simultaneously registering heightened malevolent activity in the mobile eco-system. Artificial intelligence and machine learning technologies are playing a timely role in combating fraud while protecting user experience and privacy. This talk will present how InMobi uses AI and machine learning to tackle fraud in mobile advertising.

Profile :
Rajiv is the Senior Vice President of Data Sciences at InMobi. He runs the data sciences and machine learning at InMobi. Rajiv has built an ten-year career in data sciences and analytics, and is deeply passionate about the potential that information untouched by hand has to improve our lives. Prior to InMobi, Rajiv co-founded Mertado (Y Combinator Winter 2010), a social shopping platform that was acquired by Groupon. In earlier roles, he worked at McKinsey & Co. and Kosmix (now Walmart Labs). Rajiv has an undergraduate degree in physics from the Indian Institute of Technology, Kanpur and a Ph.D. in Theoretical Physics from the University of Colorado at Boulder.
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