Speaker "James Taylor" Details Back



Don't apply Big Data Analytics to the Wrong Problem: Put Decisions First


One of the biggest challenges for analytics Teams is effective communication with their business partners. Too many projects fail to connect problems in the business environment to effective analytic solutions. Projects require way too many iterations to get to a solution, suffer from repeated detours responding to unfocused requests, and deliver analytic models that are accurate but address the wrong problem or can't be used by the business. In this session, James Taylor will outline a proven DecisionsFirst Approach for analytic projects that ensures clarity by ensuring robust upfront business understanding and defines all the elements of a successful solution before time and money are wasted. Using real-world case studies, he'll show how identifying and modeling decisions first builds shared understanding, ensures projects have a clear purpose, brings clarity to problems and helps analytics teams deliver value quickly.


James Taylor is the CEO of Decision Management Solutions and is a leading expert in how to use business rules and analytic technology to build decision management systems. He is passionate about using decision management systems to help companies improve decision-making and develop an agile, analytic and adaptive business. He provides strategic consulting to companies of all sizes, working with clients in all sectors to adopt decision-making technology. James is an expert member of the International Institute for Analytics and is the author of multiple books and articles on decision management, decision modeling, predictive analytics and business rules, and writes a regular blog at JT on EDM. James also delivers webinars, workshops and training. He is a regular keynote speaker at conferences around the world.