Life Time Value

Using census level big data for all customers, a life time value estimate can be made with only one year of data by employing a pseudo Markov Chain approach. This presentation walks through the simple methodology that is only feasible at the big data level.

Evelyn Lawson is Senior Data Scientist/Team Lead of Wells Fargo’s Enterprise Analytics Team, where she supports the Head of Big Data Analytics in bringing new analytic techniques and technologies to the company.

Before joining Wells Fargo Evelyn held senior roles in advanced analytics with Schwab, Blackrock and E*Trade in financial services and NuVista Consulting and Business Harmonics in retail/cpg. She has an MA in Quantitative Economics from the University of Waterloo, an MBA from the University of Toronto, and a Graduate Certificate in Predictive Analytics from Stanford.