Personalizing the In-Vehicle Experience

Letha recently joined CloudCar, a Silicon Valley-based start-up that develops a comprehensive automotive platform delivering cloud based solutions to OEMs. As an IoT veteran with more than 20 years of diverse marketing, product development and business leadership experience in various internet-of-things markets, Letha is driving the company’s product strategy and execution. Prior to CloudCar, Letha served as Chief Marketing Officer & VP, Products at Icontrol Networks, where she led the product investments and corresponding marketing strategies to grow revenue and deliver compelling customer experiences in the emerging connected home market. Before joining Icontrol Networks, Letha was the General Manager of global deployments for Energy Management and Advanced Applications at Landis+Gyr, a leading smart metering and energy management solutions provider. Letha has a Bachelor of Science degree in Electrical Engineering from Southern Tech in Marietta, GA and a Global MBA from the Georgia Institute of Technology in Atlanta, GA.