April 02 to 04 2018, Santa Clara, USA.


Speaker "David Rimshnick" Details

Name :
david rimshnick
Company :
Title :
Topic :

Utilizing advanced machine learning techniques to reduce bias in promotional decision making

Abstract :

Advanced machine learning techniques give us an unprecedented ability to objectively evaluate promotional programs and activities while avoiding pre-conceived biases. A discussion of use cases at Pfizer and how we are using new analytical techniques to rethink our business model.

Profile :
B.S., M.S. Operations Research, Cornell University, magna cum laude

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