Insights into Wireless Data for Indoor Location Services and Traffic Analytics

You can better engage with customers and better allocate resources if you know where those customers are spending their time.  The speaker explores how a combination of next generation and Bluetooth technologies and Machine Learning can help you achieve high accuracy, indoor location-based services.

Bob Friday is CTO and co-founder of Mist, a pioneer in smart wireless networking for the smart device era. Bob started his career in wireless at Metricom (Ricochet wireless network), developing and deploying wireless mesh networks across the country to connect the first generation of Internet browsers. Following Metricom, Bob co-founded Airespace, a start-up focused on helping enterprises manage the flood of employees bringing unlicensed Wi-Fi technology into their businesses. Following Cisco’s acquisition of Airespace in 2005, Bob became the VP/CTO of Cisco enterprise mobility and drove mobility strategy and investments in the wireless business (e.g. Navini, Cognio, ThinkSmart, Phunware, Wilocity, Meraki). He also drove industry standards such as Hot Spot 2.0 and market efforts such as Cisco’s Connected Mobile Experience. He holds more than 15 patents.