Speaker "Noble Kuriakose" Details Back



How to uncover the deep and rich insights in mailboxes?


We share how our Sift platform uses parsing and classification technology powered by state of the art learning algorithms to extract meaningful, actionable data out of email for more than 2 million people in the U.S. alone. We walk through challenges involved in processing hundreds of millions of emails daily while keeping users’ privacy paramount and controlling costs. We share the how we used thoughtful statistics to overcome the difficulties with using sample data to generalize to consumer behavior among the population. Finally, we offer case studies to highlight the power of email to understand how consumers preferences are changing in real time-- from the way they travel to the brands they use and how they purchase.


Noble Kuriakose is Vice President of Data Science at EasilyDo, where he leads the company’s data strategy and oversees the implementation of its research intelligence agenda; identifying and contextualizing e-commerce industry trends from EasilyDo’s panel of 1.4 million U.S. online consumers. Noble brings a rich data and research background to EasilyDo. Most recently, he was the Head of Data Science for SurveyMonkey, where he led efforts to understand users and product improvements via the inclusion of real time machine learning models. He also led successful efforts to predict outcomes in the 2014 U.S. midterm and the 2015 U.K. general elections. Prior to joining SurveyMonkey, Noble was a researcher in international demography at the Pew Research Center in Washington DC, where he helped estimate country level population growth till 2050. Noble is the author multiple peer-reviewed journal articles and a book chapter on data quality, survey design, and demography. His work has been featured in Science, The Washington Post, Fortune, and Fast Company. An experienced event speaker, Noble most recently presented sessions at the 2016 Mobile + Web Developer Conference in San Francisco as well as the 2016 meeting, New Approaches to Dealing with Survey Data Fabrication hosted by the American Statistical Association in Washington, DC. He’s a recurring presenter at multiple conferences including at the American Association of Public Opinion Research, American Political Science Association, and the American Sociological Association.