Using Data Science to Optimize Communication within a Mobile and Multi-device Ecosystem

What does an app download really mean? Mobile audiences initiate communication with an interaction by downloading an app – what are the best methods of communicating with their behavior on that device and other devices? In the mobile game space, there exists a multitude of player information that guides optimization of any messaging that individual across platforms, as well as offers clues for best way to handle that relationship into future platforms including wearables.