AI for data unification

Lack of holistic view of core business entities hurts businesses in building AI models for customer analytics, spend optimization and fraud. Despite multiple advances in data management, data unification has been elusive due to the size and variety of data and systems involved. In this talk, we explain why data unification is needed, the challenges in building the views and how AI can be applied for data integration, quality and unification of data at scale. 

Sonal is the founder, CEO at Aficx (www.aficx.com), a startup working on data mastering and unification using AI. Aficx builds scalable data pipelines to integrate data silos and build holistic views of customers and suppliers, products and parts. Sonal has 22 years of software industry experience and is a repeat speaker at Spark Summit, Strata and other data conferences. She holds a BTech from IIT Delhi.